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Organizing A Successful
Campaign
Planning your Campaign:
Set a goal or an objective: The
goal/objective you set for your
group should include a financial
figure, as well as a tangible
element. As an, example a group
must raise $2,000 to pay for new
uniforms or traveling fees.
Set a deadline: Your campaign
should run a maximum length of 1-2
weeks. Keeping the campaign short
will keep your participants
motivated and on track.
Know your group: Knowing how many
of your group members will be
participating in the fundraiser is
important, since it will help you
organize a selling strategy. This
will help determine which
geographic area to be covered by
the participants, as well as the
best time to solicit donations.
Motivate your group: It is
important to maintain close and
constant contact with your group
members, and to motivate and
encourage them constantly. Being a
positive role model for the group
is also important, not only in
terms of how much money you raise,
but also in terms of how much time
and effort you put into your
fundraiser to make it a
success.
Managing Your Campaign
Delivery: Once you have placed your
order, allow 2-3 weeks for
delivery.
Money collection: Members should
collect money when they take the
order. Also, it is easier for the
campaign organizer to collect ONE
check from each participant for the
entire sum of money collected,
rather than several checks.
Tallying and packing orders: It is
a good idea to solicit volunteers
in advance to help with these
tasks. Appoint a chairperson to
oversee and coordinate these
activities. The chairperson and
each participant should ALWAYS
check and double-check orders for
errors.
Incentive Prizes
Not all fundraising campaigns need
additional incentives to motivate
the participants. If a baseball
team needs to raise $75 per player
to be able to participate in a
tournament, the incentive is
already there. With many campaigns,
however, this is not the case. The
following are some additional ideas
intended to help motivate your
participants.
Individual completion prizes:
Everyone who sells a pre-determined
minimum amount receives a cash
prize, movie tickets, or any other
prize available.
Best-seller prizes: Offer a prize
to the individual who raises the
most money, or sells the most
units.
Draw prizes: Every participant who
sells a pre-determined minimum
amount is entered into a drawing
for cash prizes or other
merchandise.
Intangible prizes: These are often
the most effective for the
participants, and as a result,
create the most incentive. For
example, have your coaches agree to
coach a game in a silly costume!
Being creative in this aspect is
important, and can help make your
fundraiser a true success.
Tips for Participants
Approaching a potential
supporter:
The manner in which a potential
donor is approached may determine
whether or not a donation will be
made. Try this simple but effective
approach:
"Hello, my name is ____________,
and I'm raising money for
___________. Would you like to
support our group by donating
___________? Thank you for your
generosity, and have a nice
day."
Key things to remember:
* List as many potential donors as
you can before you begin
approaching people for support.
Start with family and friends, and
then proceed to your neighbors and
other people whom you feel would be
interested in your cause.
* Know why your group is holding
the fundraiser, and communicate
this to potential donors. For
example: "Our group is raising
money in order to finance our trip
to the annual tournament."
* Smile, be polite and most
importantly, be enthusiastic about
your cause.
* If possible, always carry your
fundraising products with you. |
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